An Entrepreneurial Approach to Bending the Health Care Cost Curve

This paper proposes an entrepreneurial solution to address the continued, unsustainable increases in health care costs that threaten to deny access to health care for millions of Americans. Entrepreneurs will develop systems providing clear financial motivation for consumers to make decisions that minimize health care spending and maximize positive health outcomes. In so doing, health care providers must necessarily compete to offer the highest quality services at the lowest cost. By relying on the financial self-interest of consumers and freemarket competition among health care providers, effective and sustainable systems to bend the health care cost curve can be achieved.